Entrepreneurial marketing leader
HEAD OF MARKETING
Metaplay is a full stack game development platform that has everything ambitious game developers need to make top-grossing mobile games, from their first line of code right through to liveops and player support.
A startup of just a few years old, we’re on a journey from tens of clients to thousands of clients. I work across everything in marketing (and sometimes other areas, too) to help us get there faster.
As Futureplay‘s first dedicated marketing hire, I helped grow our marketing team from one (me) to six.
I handled a broad spectrum of marketing activities for a wide range of audiences on both new and existing titles, as well as for the company brand.
Futureplay’s rapid growth saw it acquired by mobile gaming giants Plarium.
I co-founded the world’s largest food waste app Too Good To Go.
Too Good To Go is now live in 15 countries with over 1000 employees, and has saved more than 100 million meals from going to waste.
I sit on the board of Amar Trading Oy as director, a family office fund engaged in the trading of European-listed securities.
Yewford is a family office fund which deals in European-listed securities. Having started as investment officer working on trade execution, I now sit on the board as director.
MSc INTERNATIONAL BUSINESS
I was awarded the Certificate of Academic Achievement for obtaining the highest grade on the 150-student cohort of the international business master’s ranked #1 in the UK and #5 in the world by the Financial Times.
My thesis on business ethics and corporate social responsibility was published in the Journal of Business Ethics for Education, where it has been a best-seller for the last three years running.
Dad to two. Husband to one. Brit living in Helsinki, making the most of the sauna and the Finnish nature.
A keen learner always looking to challenge myself, I’m passionate about helping big ideas succeed, especially in apps, games, and tech. Around that I enjoy staying active, playing football, and escaping for long walks with the dog.